We are a locally owned independent bookstore and gift shop located in Hurley, WI. Our store focuses predominately on new releases for children, young readers, and grown-ups. We can also order special requests. Lake Effect Books features a growing collection of books by regional authors which explore history and living themes of Northern Wisconsin and the Upper Peninsula of Michigan. Lake Effect also has locally hand-crafted gift items, many with a Northwoods focus. We are easy to find–just a 1/2 block north of the Wisconsin Highway 51 downtown Hurley 4-way stopsign. We are open Tuesday through Saturday from 9am to 5pm, and Sunday from 10am to 2pm.